LRS Project: North Quay - a hugely ambitious £100m project to transform Great Yarmouth has been revealed.

Great Yarmouth Borough Council revealed its exciting plans to regenerate the North Quay area of the town. Officials say will be a "once in a generation" scheme on a scale rarely seen in the county.

LRS are delighted to have provided Land Referencing Services for the project. Plans include a retail outlet centre with 70 stores, as well as a 120-room hotel. In addition, restaurants, housing, a multi-storey car park and an IMAX cinema are also planned.

Vauxhall Bridge will also be revamped, and further improvements will be made to the public spaces.

Job Creation

Around 1,000 long-term jobs will be generated once the project is opened. In addition, a further 500 roles will be required during the construction phase.

It is estimated up to two million people will visit every year, boosting the wider tourism industry.

More investment is anticipated once the revamp is completed, to help regenerate the railway station and the high street.

The North Quay area, between Haven Bridge and the station, was once a key site for the town's fishing industry.

More recently, the land, which sits at the mouth of the Bure where it meets the Yare, has been used for industry and housing.

Much of it is derelict and the council has already purchased some of the area. Officials say they are still in negotiations about acquiring the rest.

Levelling Up Fund

The project, funded in part by a £20m levelling up fund, has already been eight years in the pipeline. It is expected to be open within five years.

Carl Smith, Conservative leader of Great Yarmouth Borough Council, said: "This incredibly exciting development will breathe new life into our town and is something we have been working towards for many years.

"The ambitious vision dovetails with our determination to make Great Yarmouth a thriving place to live, work and visit."

North Quay's regeneration is being delivered in conjunction with Rioja Estates, which has experience creating shopping destinations throughout the UK and Europe.

Giles Membrey, managing director, said the area offers a "unique" opportunity due to the substantial amount of brownfield land and major transport links.

He said: "There is nothing like this in Norfolk.

"North Quay represents a once-in-a-generation opportunity to transform Great Yarmouth’s waterfront into a vibrant destination that the whole community can be proud of."